The new entrepreneurs has a potential
I read in the Dagens Miljö, news about sustainable business development, an interview with John Elkington, the so called sustainability guru. He is a world-renowned author and researcher in the fields of environment, corporate so­cial responsibility and sustainability. It is a long article but it ends up with that John puts a lot of expectation in the new entrepreneurs. He thinks that the new type of investors with an interest in sustainability will help to form a more sustainable world. I hope he is right about this, but I think other instruments will be needed also.

Take part in the article in the link:

http://dagensmiljo.idg.se/ArticlePages/200610/18/
20061018080151_DMI411/20061018080151_DMI411.dbp.asp

By the way, have a look at the picture, a nice facing on a building in Lyon