The insurance company “Länsförsäkringar” has understood something

The Swedish insurance company Länsförsäkringar has understood the value of being preventive. They have started a collection of hazardous waste amongst customers having a farm. They collect scrap metal, waste oil, pesticides, fertilisers, chemicals etc for free. They have understood that the alternative is that there is a big risk that chemicals etc otherwise end up in the ground which will cost the insurance company a lot more to restore. Besides doing a good business they are also doing a favour for nature. Something for other insurance companies to copy?