Good move Sir Richard Branson
Sir Richard Branson invests $ 3 billion to fight global warming. He will invest all profits from his travel firms over the next 10 years. The funds will be invested to develop new renewable energy technologies. He announced this in New York in the Clinton Global Initiative, hosted by Bill Clinton.
He defended himself for having airline companies by saying that should he ground his plans British Airways would take their place. I think it’s quit OK that a guy like Sir Branson invests his future profit (if he will make profit?) in actions fighting global warming. This fight requires money. But I don’t think he is going to find one single solution suggested by the scientists to reward. The prize he is awarding is $25 million in the "Virgin Earth Challenge" for the best scientific solution of how to lower the greenhouse gases in the atmosphere.